Treat case studies as powerful marketing materials. They sidestep buyers’ objections, win their trust and help you sell your products fast. Let’s find how you can easily put together a case study that helps you increase product sales and maximize profits while keeping your customers informed and happy. The Basic Elements of a Successful Case Study The following are the basic elements of a successful…

If you can read and understand this, you can learn a few techniques today and start your journey to becoming a paid writer. If you have the right knowledge and skills, you too can write articles, sales messages, email copy, blog posts, product reviews, and more. Billion dollar companies are on hot pursuit, seeking skilled professionals to write the following type of content. Articles for…

Do you want to write good articles fast and easily? Follow the seven steps below. 1. Create a text file on your favorite topics (one each for SEO, PPC, MLM, bad breathe, etc). 2. Enter a few dozen bullet points related to the topic. 3. Refer to this text file every time you want to write an article. 4. Pick up to five points from…

Can you imagine a simple way of writing incredibly powerful headlines based on formulas proven to attract customers and push profits through the roof? You will instantly transform your writing career, move into the league of master copy writers who can sell millions worth of products with appropriate use of words alone. No, it is not a wonderland. In fact, anyone can write powerful headlines,…

You can make any products exciting. Just make the copy exciting. Even common household products can exude enthusiasm. The secret lies in your ability to get enthusiastic about the product and in sharing your enthusiasm with your reader. When you are upbeat about a product, even a common household product, you can get your readers excited about owning, using and benefiting from the product. Let’s…

Someone has some strong words for marketers who can’t write effective headlines: Wimpy Headline Writers Should be Burned at the Stake – by Wes Schaeffer of The Sales Whisperer. Well, that link effectively sums up the whole point of the article. If your headline can’t attract attention, you are doomed. Nothing more, nothing less. If you nurse thoughts of getting attention for your sales copy,…

Keep these 15 SEO points in mind and you will never mind Panda, Penguin or any algorithm updates designed to bring black sheep to the ground. Fast loading pages Clear navigation structure Clutter-free html/css/php code Unique titles for every page of the website Every title focuses on a specific, profitable keyword Every title is 40 to 70 characters long Unique descriptions for every page Every…