Keep these 15 SEO points in mind and you will never mind Panda, Penguin or any algorithm updates designed to bring black sheep to the ground.
- Fast loading pages
- Clear navigation structure
- Clutter-free html/css/php code
- Unique titles for every page of the website
- Every title focuses on a specific, profitable keyword
- Every title is 40 to 70 characters long
- Unique descriptions for every page
- Every description is written like a PPC ad that yells ‘CLICK ME’
- Every description has the main keyword used at least once
- Every description is less than 160 characters long
- Every page of the website has relevant text content
- Every page is designed to convert leads to prospects or prospects to customers
- Every page is linked from other relevant pages of the website
- Most of the pages have links from topically relevant websites or topically relevant categories of other websites like directories
- Final point: Keyword usage is consistent through page titles, description, page text content and links pointing to the page.
